CASTROL
CLIENT
CASTROL
SERVICES
CREATIVE CONCEPTUALIZATION
VIRTUAL EVENT PLANNING
VIDEO PRODUCTION
THE CLIENT REQUEST
Castrol needed to drive mass awareness for the POWER1 range through product trials.
THE OBJECTIVE
Create a consistent, high-energy brand experience that could be deployed rapidly across multiple locations while maintaining premium brand standards.
THE CRAFT
Modular Architecture & Nationwide Tour Management. The Result: Massive footfall and a legendary spike in brand engagement
THE IMPACT
Attendees
1,000+
Satisfaction
95%
