NICKELODEON
CLIENT
NICKELODEON
SERVICES
CREATIVE CONCEPTUALISATION
ON-GROUND FABRICATION
PRODUCTION & SET UP
EVENT COORDINATION
SUPPLIER MANAGEMENT
OPERATIONS & LOGISTICS
EMCEE & MANPOWER MANAGEMENT
VIDEO PRODUCTION
DIGITAL MARKETING
INFLUENCER & MEDIA OUTREACH
THE CLIENT REQUEST
Create Malaysia’s first SpongeBob-themed fun run that combines fitness and family entertainment, bringing the world of Bikini Bottom to life for fans and participants.
THE OBJECTIVE
Promote a healthy lifestyle while encouraging family bonding through a playful run experience inspired by the beloved SpongeBob SquarePants universe.
THE CRAFT
Paxgon transformed the venue into Bikini Bottom with giant inflatables, character appearances, and a carnival featuring games, food trucks, performances, and meet-and-greet sessions.
THE IMPACT
The event drew over 4,000 runners, generating strong media coverage and influencer buzz, while delivering a memorable family-friendly experience for fans and participants.
Attendees
1,000+
Satisfaction
95%
