MARK & SPENCER
CLIENT
MARK & SPENCER
SERVICES
CONCEPTUALISATION
ON-GROUND FABRICATION
PRODUCTION & SET UP
EVENT COORDINATION
OPERATION & LOGISTICS
MANPOWER MANAAGEMENT
THE CLIENT REQUEST
Organise the reopening of M&S KLCC flagship store with a refreshed brand experience that would drive awareness, excitement, and footfall.
THE OBJECTIVE
Introduce the newly revamped store while attracting shoppers and reinforcing the brand’s refreshed retail identity through a vibrant in-store launch experience.
THE CRAFT
Paxgon conceptualised the “Big Autumn Energy” theme, delivering creative visuals, event setup, and coordinated on-ground experiences to bring the seasonal retail story to life.
THE IMPACT
The launch created excitement around the refreshed flagship store, drawing attention to the new retail space while enhancing the shopping experience through engaging brand moments.
Attendees
1,000+
Satisfaction
95%
