LAND ROVER MALAYSIA
CLIENT
LAND ROVER MALAYSIA
SERVICES
EVENT COORDINATION
VIDEO PRODUCTION
SUPPLIER MANAGEMENT
TALENT MANAGEMENT & TRAINING
EMCEE MANAGEMENT
THE CLIENT REQUEST
A premium launch experience in Malaysia to debut the new Range Rover Sport, showcasing its performance and luxury while creating excitement among media, partners, and invited guests.
THE OBJECTIVE
Create a memorable reveal that highlights the SUV’s performance DNA and prestige, while generating strong media attention and brand buzz around the Malaysian debut.
THE CRAFT
Paxgon created a 007-inspired launch, featuring a cinematic secret-agent video where the vehicle journeys across the city before arriving live at the venue for a dramatic reveal.
THE IMPACT
The event created a powerful first impression, turning the launch into an experiential brand moment that amplified excitement around the arrival of the Range Rover Sport in Malaysia.
Attendees
1,000+
Satisfaction
95%
