JAGUAR MALAYSIA
CLIENT
JAGUAR MALAYSIA
SERVICES
CONCEPTUALISATION & DESIGN
EVENT BRANDING & COLLATERALS
ON-GROUND FABRICATION & PRODUCTION
SUPPLIER MANAGEMENT
OPERATIONS & LOGISTICS
MEDIA & GUEST MANAGEMENT
MANPOWER MANAGEMENT
THE CLIENT REQUEST
Organise an exclusive launch event to introduce the new Jaguar F-Type Coupe and create excitement among media, partners, and potential buyers.
THE OBJECTIVE
Launch the Jaguar F-Type Coupe in Malaysia, increase brand awareness, and drive early interest and pre-launch bookings among luxury car enthusiasts.
THE CRAFT
Paxgon delivered a premium launch experience with a dramatic vehicle reveal, brand-led stage design, curated hospitality, and media engagement to reflect Jaguar’s luxury identity.
THE IMPACT
The launch generated strong interest and brand visibility, giving guests a first-hand experience of the F-Type Coupe while reinforcing Jaguar’s position in the luxury performance segment.
Attendees
1,000+
Satisfaction
95%
