CASTROL MALAYSIA
CLIENT
CASTROL MALAYSIA
SERVICES
CREATIVE CONCEPTUALIZATION
VIRTUAL EVENT PLANNING
VIDEO PRODUCTION
THE CLIENT REQUEST
Create a digital campaign to support the launch of Castrol POWER1 Ultimate, building excitement and connecting authentically with the local riding community.
THE OBJECTIVE
Build awareness for Castrol POWER1 Ultimate, position it as a high-performance engine oil for riders, and generate excitement within the motorcycle community ahead of the official launch.
THE CRAFT
Paxgon created a digital-led launch combining creative storytelling, influencer content, and a virtual event to introduce the product and engage riders through relatable experiences.
THE IMPACT
The campaign generated strong awareness and conversation around Castrol POWER1 Ultimate, connecting with riders and positioning the product as a performance-driven choice in the market.
Attendees
1,000+
Satisfaction
95%
